# PumpGTM: our new product for finding buyers who need you now

> We built PumpGTM to solve our own problem: finding the people who need our product this week and getting real conversations with them on LinkedIn. It is now open to everyone.

Canonical URL: https://gigacatalyst.com/blog/pumpgtm-find-buyers-on-linkedin

Published: 2026-09-09

Author: Namanyay Goel

Topics: pumpgtm, linkedin outreach, prospecting, founder-led sales

We built a second product, and it started as the system we used to find Gigacatalyst's own customers.

[PumpGTM](https://pumpgtm.com/) finds the buyers who are showing signs that they need your product right now, messages the right people on LinkedIn from your own account, and improves its targeting from what they reply. You enter your website, approve the first list of prospects and the messages, and the outreach runs.

## Why a separate product

Gigacatalyst is for SaaS teams whose customers keep asking for one more dashboard. PumpGTM is for anyone who has a working B2B product and no reliable way to start sales conversations: early-stage founders, small sales teams, and the growing number of people who built something real with AI and now face the harder part.

The two products share a team and a set of beliefs about outreach, but they solve different problems for different buyers, so PumpGTM has its own home at [pumpgtm.com](https://pumpgtm.com/).

## What PumpGTM actually does

1. **Find relevant buyers.** Not a database export. People engaging with LinkedIn posts about the problem you solve, questions in competitor comment sections, hiring and funding signals. Every prospect comes with a one-line reason they are relevant.
2. **Run the LinkedIn outreach.** Connection request, then a short message about the problem, then follow-ups that stop the moment someone replies. All from your account, paced inside LinkedIn's limits.
3. **Learn from replies.** Replies, qualified conversations and meetings are tracked back to the source that produced them, so the next batch is better than the last.

It also works as an [MCP server](https://pumpgtm.com/mcp), so Claude, Cursor and other AI clients can find buyers and run outreach directly.

## Where to start

The PumpGTM guides are the best introduction to how we think about outbound:

- [How PumpGTM helped Supermemory find customers](https://pumpgtm.com/blog/how-pumpgtm-helped-supermemory-find-customers)
- [How to find one potential customer in 24 hours](https://pumpgtm.com/blog/find-one-potential-customer-in-24-hours)
- [Your competitor's comment section is a lead list](https://pumpgtm.com/blog/research-competitor-comments-for-buyer-intent)

Or go straight to [pumpgtm.com](https://pumpgtm.com/), enter your website, and see the first batch of prospects before deciding anything.