You're on a sales call. The prospect asks for features that don't exist yet. You tell them you can build it later — and the next thing you know, they're ghosting your follow-ups and you've lost a $50,000 account.
This happens because, in B2B software, deals and renewals often come down to a few very specific "can it work the way we work?" questions. When the answer is "it's on the roadmap," the buyer assumes the rollout will be painful and goes with the incumbent that already has the feature. That's how you keep losing competitive deals to feature gaps.
What if your team could just build it? #
What if your sales team, your CS team, and even your customers could build the missing features themselves — just by talking to an AI?
That's Gigacatalyst. It embeds inside your software so anyone can build critical features and win more business without pulling in engineers. Everything is built using your design system, your APIs, and is governed by your security. Each app runs in a sandbox that inherits your auth and RBAC, so nothing touches your main codebase or breaks the live product.
Instead of promising a roadmap, your Solutions Engineer builds the missing workflow live in the demo — a real app, on your actual API, with the prospect's data. That's the difference between "we'll get to it" and closing today.
The numbers #
One of our customers, a YC-backed Series B company, used this to:
- Unblock $1M in sales pipeline in 6 weeks
- Save $100K in churn
- Ship 800+ new features — roughly 2,400 engineering hours, built by non-engineers
When customers can shape the product to fit how they actually work, adoption stops slipping and renewal conversations get easier. And your engineers stop drowning in one-off feature requests that each serve only a handful of accounts.
More deals closed. More customers who love your product. Your entire team just got superpowers.
Full Transcript #
You are on a sales call and the prospect asked for features that do not exist. You tell them that you can build them later, but the next thing you know, they're ghosting your follow-ups and you end up losing a $50,000 account.
What if your sales team, CS team, and even your customers could build missing features by themselves just by talking to an AI? Gigacatalyst embeds inside your software, so anyone can build critical features and win more business without any engineers. Everything is built using your design system, your APIs, and is governed by your security.
One of our customers, a YC-backed Series B company, unblocked $1 million in sales pipeline, saved $100,000 in churn, and shipped 800 new features just in 6 weeks.
More deals closed, more customers will love your product. Your entire team just got superpowers. gigacatalyst.com