Configuration changes settings. Customization changes workflows. Most SaaS companies conflate the two, and it's costing them customers. Here's how they differ and when each matters.
Most SaaS churn seeds are planted in the first 90 days. Better onboarding helps, but the real fix is reducing the gap between what the product does and what each customer needs it to do — fast.
Glean finds information across your company's tools. Gigacatalyst builds workflow apps inside your SaaS product. Both are enterprise AI — they solve different problems for different buyers.
From photo-to-estimate AI to automated safety compliance, construction tech is adding AI fast. Here's what's moving the needle for contractors and GCs in 2026 — and what's still vendor marketing.
Most NRR advice focuses on expansion revenue. But the fastest path to 110%+ NRR is eliminating the workflow mismatch that drives churn and contraction in the first place.
Cursor makes your engineering team faster at writing code. Gigacatalyst lets your customers build their own workflow apps without code. They solve different problems — here's when to use each.
Build vs buy is the wrong question for SaaS customization. There's a third option — embed — that changes the economics entirely. Here's a decision framework for 2026.
When UpKeep embedded Gigacatalyst into their CMMS platform, over 1,000 maintenance teams started building custom workflow apps. Here's what we learned from the biggest deployment of customer-facing vibe coding in production.
CFOs are cutting SaaS tools aggressively in 2026. The tools that survive aren't the ones with the most features — they're the ones employees use every single day. Here's how to get there.
Better onboarding and in-app guides don't fix low adoption. The real reason B2B SaaS products stay underused is workflow mismatch — and fixing it requires a different approach entirely.